In the strict sense of the definition, the Country Email List mystery shopper is a professional in the field of solutions at the point of sale whose function is to infiltrate as a customer to carry out a purchase or Country Email List contract services. This is why it is also called a mysterious client or mystery client. Although from the name it may seem that it is a secret and highly complex mission, the mystery shopping professional will simply have to impersonate any client. The Country Email List person who is serving you in the store should never realize that it is not a real customer in order to protect the validity of the analysis or evaluation.
The figure of the mystery shopper is Country Email List of great importance and interest for brands, since on many occasions there is not a totally real perception of the customer experience by the brand teams that Country Email List do not work in the field of the store or face the public. It may also happen that processes are implemented from the brand that may seem useful in theory but do not Country Email List make sense once applied in the field of the sales process, due to all kinds of conditioning factors that may occur.
The shopping experience or user/customer Country Email List experience is one of the main focuses of the mystery shopper's work, although they can also carry out more detailed analyses, studying more specific aspects of this shopping experience or that have an effect on it: Preparation of market Country Email List studies On the part of a brand, it is common to carry out this type of survey to find out what its own products and those of the competition are offered to the customer who asks for a generic category in a multi-brand establishment. That is, for Country Email List example, in a restaurant, what brand of beer or water do they serve us if we simply ask for a beer or a water?